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02.09.08 10:02
Reduced battery life for the PSP 3000

John Koller, the Director of Hardware Marketing at Sony Computer Entertainment America recently discussed the PSP 3000 .

One of its key improvements is the enhanced LCD display, which will be brighter, more vibrant and will make it easier to use outside in the sunlight. Koller admitted however that there will be a trade-off, saying that '...battery life will decrease by a small amount. It's material but it's about 20 minutes, maybe 30 minutes and that’s because there’s a larger power draw with the brighter screen.'

Koller advised that the stock battery of the new PSP will provide 3.5-4 hours of use. The extended battery will still be available for separate purchase however, providing users with 8-10 hours of use.

28.08.08 10:12
PSP: Australian For Beer

Australian brewer Foster's, which produces Stella under license from InBev, recently formed a sales team devoted to increasing sales of the brew in the land where "beer" is synonymous with "coffee," or something like that. In any event, advertising agency Lowe and Rivet were asked to devise a sales presenter, and somehow came up with the idea to produce 50 customized PSPs instead.

The PSP systems were rebranded with the Stella Artois logo on the back, and feature a pre-installed Stella XMB theme as well. To tie up the package, the systems come in a hand-stitched black velvet drawstring bag emblazoned with the Stella Artois logo, a high-class touch for a unique and seriously sexy handheld console.

How this is going to sell more beer is anyone's guess, although the Lowe and Rivet website says, "Because PSPs are wi-fi capable, Foster's can now load up new material quicker than new pages can be printed for a loose-leaf folder." No doubt that's close enough to good enough for videogame fans on the Foster's marketing team.

19.06.08 17:38
Sony admits piracy is driving PSP sales
SCEE president David Reeves has admitted to industry magazine there is a global piracy problem on PSP and says Sony is set to unveil a new clampdown on the people responsible.

However, he also acknowledges the trend for piracy is actually helping drive sales of PSP hardware.

Speaking at the firm's developer DevStation conference in London last week, Reeves said: "There is a piracy problem on PSP. We know about it, we know how it's done. It sometimes fuels the growth of hardware sales, but on balance we are not happy about it."

He went on to inform attendants Sony would soon be unveiling new ways to combat it.

Several months back, Sony conducted a survey among PSP owners containing questions that probed why they would hack their console. So there have been hints the company is very aware of how some users are using their console. How it will be tackling it remains to be seen.

17.06.08 12:52
PSP Firmware Update to Get Google Search

Sony PlayStation Portable's upcoming firmware 4.00 update will include a Google Search feature. In a post on the PlayStation Blog, Eric Lempel, director (Operations) of PlayStation Network, said the upcoming firmware upgrade will enable Google Internet search with a recall of 20 search items. Adding Google search to the PSP clearly shows Google's eagerness to bring its apps and services onto the handheld (also gaming) platform.

Google search will be accessible from the PSP XMB (XrossMediaBar) Network via a new 'Internet Search' option. Then on to Google anything, PSP users would have to connect to the Internet via Wi-Fi hot-spot or wireless access point.

12.06.08 11:57
Ubisoft: 'We have 12 PSP titles lined up'


Following Ubisoft's recent statement that Sony's Portable PlayStation is in "no man's land", the french publisher has said it still considers the system as "an important platform in the current videogames market".

Speaking to GamesIndustry, a Ubisoft spokesman said: "By way of further clarifying some recent statements made in the press, Ubisoft wants to reaffirm that it strongly supports the PSP, which holds a unique place in the market, addressing dedicated gamers and offering unprecedented power in a portable console".

The firm backed up its PSP commitment by revealing that it has 12 titles due to be published on the format this year. 

"We support the PSP with innovative game experiences and plan to publish around 12 PSP games this fiscal year, including titles for some of our top-selling brands," the spokesman said.


10.06.08 17:25
Ready At Dawn sends back its PSP dev kits

Its sales success in Japan aside, you could say PSP is having a bad month. Certainly in terms of press coverage there's been a fair bit of negativity, and today developer Ready At Dawn added to the console's woes by announcing it's officially finished with PSP development.

According to a blog post added yesterday to the company's website, its PSP dev kits are being sent back. "(...)Seeing all these boxes ready to be picked up definitely marks the end of an era here at Ready At Dawn," reads the post, before confirming: "With Chains of Olympus going Gold [ready for manufacturing] in Japan, we're now officially done with PSP development."

Ready At Dawn's previously reported decision to move onto developing for other systems should be considered a massive blow for PSP. The studio has been responsible for two of the most successful games for the console: God of War: Chain of Olympus, which is currently bearer of the crown for best PSP game over at Metacritic, having scored an average of 91 per cent in reviews, and Daxter, which is an excellent adventure and one of the PSP's biggest selling games, having shifted over two million units since release.

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